A ZooBooqi in the hand, with BooqiConnect on a phone

A better visit, more spend, visitors who return.

Visitors who make it to every feeding time: one ZooBooqi, printed in their hand and digital on their phone.

Free sample in your own branding · live in 2 to 3 weeks · nothing to download

ZB-01
A free coffee
At the restaurant, with your ZooBooqi
ZB-02
A free feed bag
With a purchase in the zoo shop
ZB-03
Become a member
Today's ticket counts towards it
★★★★★
Stay connectedHow was your visit?Your link, always up to date.★★★★★
What is onThe events calendarTalks, tours and events
MembershipBecome a memberToday's ticket counts towards it
GiftAdopt an animalA gift that lasts a year
ZooBooqi

Every enclosure and every feeding time, in every visitor's pocket.

Visitors who make it to every feeding time: one ZooBooqi, printed in their hand and digital on their phone.

One hybrid solution

What a ZooBooqi does for your zoo

1Visitor experience
2Upselling
3Visitor flow & partnership
Three pillars, measured

A better visit, more spend per visitor and visitors who come back.

1Visitor experienceScans and what visitors open, per day and per language.
2UpsellingEvery voucher that comes back at the till is a sale you can count.
3Visitor flow & partnershipStay connected scans, partner vouchers handed in and clicks to memberships.
Pillar 2 · Upselling

Show the voucher

They show it at the restaurant and get a free coffee.

Pillar 3 · Partnership

Stay connected

Keep the zoo close after your visit. The events calendar, adopting an animal and your membership are one scan away.

Pillar 1 · Visitor experience

One scan, and today's programme is on the phone.

The QR code on the back opens BooqiConnect: today's feeding times and keeper talks, the new arrivals and the story of the animals, in the browser and in their own language. Nothing to download.

Pillar 3 · Visitor flow

Explore the zoo

The map and the feeding times lead visitors through the whole zoo.

Pillar 2 · Upselling

Your vouchers

Vouchers in the ZooBooqi and offers in BooqiConnect send visitors to the restaurant, the shop, a keeper tour, an adoption or a membership.

Pillar 3 · Partnership

Stay connected

Stay close to the zoo: memberships, adoptions, the events calendar and news about the young animals.

1 · Visitor experienceExplore the zooEvery area and every animal is on the map, by name.
2 · UpsellingA free feed bagEvery voucher that comes back at the till is a sale you can count.
3 · Visitor flowFeeding times on the mapThe map and the feeding times lead visitors through the whole zoo.
BooqiConnectOpen BooqiConnectScan for today's feeding times, the talks and the way round.
1 · Visitor experienceFeeding timesTimes can change with the animals. BooqiConnect on your phone always has today's times.
2 · UpsellingBehind the scenesJoin a keeper on a tour behind the scenes, or spend a day as a keeper. Dates and booking in BooqiConnect.
2 · UpsellingFor childrenChildren's parties can be booked in BooqiConnect.
3 · PartnershipStay connectedThe events calendar, adopting an animal and your membership are one scan away.
Your zooMembershipToday's ticket counts towards a membership, with free entry all year.
Your zooEating & drinkingShow your ZooBooqi at the restaurant for a free coffee.
Your zooSpot all sixAll six? Then you have walked the whole zoo.
Your zooPetting farmBuggies are for hire at the entrance.
Your zooFeeding times & talksToday's feeding times and keeper talks are marked on the map.

Who it's for

Built for parks where the day runs on a timetable.

Zoos and wildlife parks

City and regional zoos, safari and wildlife parks, single sites and groups

ZooBooqi for zoos and wildlife parks

The problem. Feeding times and keeper talks change, visitors miss them and queue at the info desk.

What changes. The map and today's feeding times in their hand, every change on their phone, and more spent in the restaurant, the shop and on memberships.

Aquariums and sea life centres

Aquariums and marine parks with timed presentations

ZooBooqi for aquariums and sea life centres

The problem. Visitors move through in one direction and miss the presentations and the shop.

What changes. Presentation times and the route in their hand and on their phone, with offers for the café and shop.

Farm parks and animal attractions

Owner-run family attractions with animals and play

ZooBooqi for farm parks and animal attractions

The problem. The programme changes with the seasons, and a small team cannot keep maps and boards up to date.

What changes. A park map visitors keep, with a programme behind the QR that is always up to date.

Already have your own digital platform? Good. Most visitors never download anything for one visit. The ZooBooqi is in their hand the moment they arrive, and its QR code can open BooqiConnect or your own site.

2Pillar 2 of 3Upselling

How many of your visitors adopt an animal or take a membership?

The ZooBooqi sends them to the restaurant, the shop, a keeper tour, a children's party, an adoption or a membership that today's ticket counts towards, while they are in the mood for it, with vouchers in the ZooBooqi and offers in BooqiConnect.

How you measure it. Every voucher that comes back at the till is a sale you can count. Work out what that is worth for your zoo below.

See it in the day
The zoo Booqi and BooqiConnect, pillar 2

What a ZooBooqi brings in

Fill in your own numbers: how many visitors you welcome, how many use a voucher and what they spend in the restaurant, the shop or on a membership.

€ 240,000spent with vouchers a year, before discount

Visitors x share that uses a voucher x average spend. We put your cost per visitor next to it, from your own quote.

Ask for your ROI calculation
Part 3 · Make it yours

How it fits

Fits how you already work.

  • No app, no download: visitors scan.
  • Works alongside your ticketing, your website and your booking system.
  • We design and host it in your identity, in every language.
  • One object replaces the zoo map and the stack of paper.

Built to trust

Trusted and hosted.

  • Designed for zoos like yours, in their own identity.
  • We design and host it. You change it yourself any time, or we do it for you.
  • A dedicated account manager, from first draft to go-live.

How it works

From your content to live in 2 to 3 weeks.

You send what you already have, such as your zoo map, opening times and photos.

  1. 1Send us what you have

    Your logo, your colours, your animals. We do not ask you to write anything new.

  2. 2We design it

    We draw the zoo map or work from the artwork you already have. The ZooBooqi and BooqiConnect are designed together, so everything matches.

  3. 3You look it over

    Two rounds of changes. Then we produce, fold and deliver, and BooqiConnect goes live at the same time.

  4. 4Live in 2 to 3 weeks

    After that you change BooqiConnect yourself any time, or we do it for you. The ZooBooqi never has to change for it.

Good to know

Frequently asked questions.

Do visitors need to install anything?

No. The QR opens in the browser that is already on the phone. No download, no account.

What if the programme changes?

Send us the change and we put it live. The ZooBooqi in the visitor's pocket keeps working, because the QR points at the same place.

Who draws the zoo map?

We can, or we use the zoo map you already have. Many zoos send their own artwork; we fit it to the ZooBooqi and to BooqiConnect, so both show the same.

Can feeding times change during the day?

They can. Today's feeding times are in the ZooBooqi itself, and BooqiConnect shows any change on the day, so visitors always see the time that counts.

Which languages?

As many as your visitors speak. The ZooBooqi can come in a version per language, and in BooqiConnect the visitor picks one and everything switches with it.

What does it cost?

That depends on the fold, the size and the run. Ask for a sample with your own zoo on it and we will price your case with it.

How do visitors get their ZooBooqi?

At the ticket desk or from a display at the entrance, so visitors with an online ticket find one too. You decide whether it is free or sold for a small amount.

Can we have more than one cover?

Yes. Several zoos chose two to four covers, each with a different animal, and children collect them.

  • Opens in the browser
  • Your zoo map, or drawn by us
  • From 100 to millions
  • In every language your visitors speak

Pricing

What it costs, and what it brings in.

The price depends on how many ZooBooqis you need: the more you order, the lower the price per ZooBooqi. Put that next to what the vouchers bring in, and you have your return. We work it out with your own numbers and your own quote.

The ZooBooqiYour zoo map, your highlights and your offers, in their hand.
Your visitor guideOne scan opens a BooqiConnect that is 100% yours.
Every language, zoo assistantInteractive zoo map, what is on, offers and instant answers.
Design, hosting & updatesDesigned in your identity and hosted by us. Change it yourself any time, or we do it for you.
Dedicated account managerGuiding you from first draft to go-live and beyond.
Live scan dashboardSee how many visitors scan and what they open.
Ask for your ROI calculation

Get started

A closed ZooBooqi, pocket-sized

Put a ZooBooqi at your entrance.

Hard to judge on a screen. Ask for a sample with your own zoo map on it, and see what it does in a hand.

  1. Ask for your free sample
  2. We design it in three working days
  3. Live in two to three weeks
FreeNo obligationYour branding and zoo mapYours to keep either way